ALTHAUS PARTNERS WITH MIJENTA TO CELEBRATE SUSTAINABILITY AT MYS 2023

Mijenta, the award-winning, additive-free, sustainable tequila, has announced an exciting partnership with Althaus Yachts to host a cocktail party celebrating sustainability on September 28th at the Monaco Yacht Show 2023. This prestigious event is renowned among yachting enthusiasts globally, offering a unique platform to highlight eco-conscious practices in the luxury sector.

The exclusive sunset gathering will feature innovative Mijenta cocktails at Althaus Yachts’ stand (Quai l’Hirondelle QH 26) in the port of Monaco, complemented by entertainment from world-renowned DJ Sylvain Luka. Sustainability will take center stage throughout the Monaco Yacht Show, which runs from September 27th to 30th, 2023. In partnership with the Water Revolution Foundation, the Monaco Yacht Show will showcase a Sustainability Hub dedicated to advancing eco-friendly yacht technology.

“Mijenta has always focused on producing exceptional tequila in an environmentally responsible manner,” stated Michael Dolan, Co-Founder and Lead Investor of Mijenta Tequila. “We are thrilled to collaborate with Althaus, whose core commitments to quality and sustainability align perfectly with our own.” The intersection of luxury goods, whether spirits, yachts, watches, or fashion, is marked by meticulous attention to detail. This principle also extends to sustainability, and we are eager to witness the convergence of these two realms at this year’s Monaco Yacht Show. As engineers, designers, and shipyards unite to push the boundaries of sustainable yacht technology, Althaus Yachts is dedicated to innovating eco-friendly solutions across its portfolio.

In response to the pressing challenges of climate change, Althaus Yachts is leading the yachting community in adopting sustainable practices to ensure a healthy marine ecosystem. During this year’s Monaco Yacht Show, Althaus Yachts will also showcase FUTUR-E—a high-tech, sustainable tender boat that merges technology from the boating industry, automotive design, and aviation with an integrated kinematic system inspired by Formula 1 car suspension.

“Climate change has been a significant concern across all sectors, compelling industries to embrace eco-friendly solutions,” remarked CEO of Althaus Yachts. “In the yachting industry, we are committed to implementing innovative eco-friendly practices and staying current with the latest sustainable technologies. Our goal is to elevate our clients’ experiences by guiding them toward greener yachting solutions.”

Mijenta is crafted using fully mature Blue Weber agave from the highlands of Jalisco, a region celebrated for its rich red clay soil and unique microclimate. Designed by the esteemed Maestra Tequilera Ana Maria Romero, Mijenta achieves its distinctive flavor profile through a meticulously slow process that includes selecting the finest agaves, slow cooking, rich fermentation, and delicate pot still distillation.

Anchored in the Principality since 1986, the Althaus brand has built its reputation by prioritizing client needs with respect and dedication. Over 30 years of experience in the yachting capital has positioned Althaus Yachts as a trusted key player in the industry, providing tailor-made solutions for a discerning clientele. As Althaus Yachts expands into the Middle East, specifically in Dubai and Jeddah, it aims to create a bridge between KSA and Monaco, all while championing innovative eco-friendly practices for a cleaner, greener yachting lifestyle.